"Jonaki" means "firefly" — a small, living light. Our pieces are designed to feel exactly like that: a little glow you can carry, every day.
Rupashree Jewellers has run a jewellery showroom on Rash Behari Avenue in Kolkata since 1997. For twenty-nine years, customers have walked in for hallmarked gold and silver. In the last few years, they kept asking us for the same care in lighter, daily pieces — pieces they could wear to work, gift to a sister, layer with whatever they already owned. The kind of jewellery you don't lock in a vault.
So in 2026, we built Jonaki. Our jewellers pick every piece from makers we trust — we don't make them, we curate them. We ship from our Rashbehari showroom. We polish and service every piece we sell, free, for life. If anything ever goes wrong, the same people who chose your piece will make it right. Real shop, real address, real WhatsApp number that picks up.
Jonaki is the Bangla word for firefly. A small, steady light — the kind that doesn't ask for attention but is unmistakable when it shows up. That's how we think about every piece: small, real, alive. The kind of light you don't need to chase. It just stays with you.
